With changes coming across all advertising channels, email is no exception. In February 2024, Google and Yahoo had placed certain requirements that advertisers should be aware of for strategy going forward. Need help getting started? Reach out to your Revel account team to identify any areas of non-compliance within your email advertising program.
With countless streaming services, CTV advertising is becoming a larger part of the marketing mix for advertisers in 2024. Predictions say CTV ad revenue will grow 13.8% in 2024, after a 10.9% increase the previous year (AdExchanger). It can be daunting navigating this evolving landscape with countless options and varying costs. Which platform or network is best to yield a return? How can I best target my brand's core demographic and also new customers? What format performs the best?
To start off, CTV Advertising, or Connected TV advertising, is the placement of ads on streaming content through internet-connected devices, such as Smart-TVs or gaming consoles. In 2023, there were an estimated 111 million CTV households in the U.S. (Statista), so that’s quite a few eyeballs you can reach and it's only growing.
Targeting: CTV platforms usually offer sophisticated targeting capabilities, letting advertisers target specific demographics, interests, and behaviors of the viewers. You can also target devices down to their type, brand, model, etc.
Reach: As mentioned above, there are many consumers with CTV, and traditional TV viewers are increasingly moving towards digital streaming for their content.
Engagement: CTV users are typically highly engaged. 97% of video ad impressions viewed on CTV were watched until completion in 2021. There are also ad format options that are interactive, which can further enhance engagement.
Measurable Results: CTV advertising offers robust measurement capabilities, allowing advertisers to track key performance metrics like impressions, completion rates, conversions and more. You can also access ad inventory, device price analysis and more in real time.
Programmatic: This involves using automated technology (usually a DSP) to purchase ads in real-time auctions. Marketers often find you have a broader reach across various platforms and lower costs.
Platform Direct: Buying directly on the CTV platform, such as Roku, Amazon Fire Stick TV, etc. The process of buying will vary depending on the platform but this method can offer greater control over placement, targeting and pricing.
Publisher Direct: Buying directly from the OTT service providers such as YouTube or Tubi. This method can sometimes limit your reach as these platforms have unique audience segments. This method can also require more time due to different formats being available on different platforms.
Instream Video Ads (3 different types):
Pre-roll ads: These run before the video content. Typically range from a few seconds to 30 seconds and aim to capture the viewer’s attention before the content begins.
Mid-roll ads: These run during breaks within streamed content, similar to a commercial break you would see in traditional television.
Post-roll ads: These run after the streaming content has finished. They are the least common of the three.
Interactive Video Ads: These allow the viewer to interact with the advertisement by engaging with on-screen elements such as polls, clickable hotspots, quizzes, etc. this can increase ad engagement and brand affinity.
Display Ads: These are on the home screen in a Smart TV, it will display your advertisement on top of other content options. They are somewhat like a digital billboard, and can also be inline placements.
While CTV advertising is multifaceted and a more recent addition to the overall marketing mix, advertisers should consider it as a way to reach a growing audience, drive better engagement, and position themselves for success in the age of digital television.
Photo: © Vertigo3d
Pinterest is a beacon of opportunity for businesses seeking to expand their horizons this year. In Q4 2023 the Platform saw a “12% surge in revenue to $981 million and an 11% year-on-year increase in global monthly active users reaching an all-time high of 498 million,” which positions Pinterest as a compelling investment option for media diversification in 2024.
In the ever-evolving landscape of paid media, change and the constant shift toward automation can be daunting. We at Revel like to reframe this from a “loss of control” to the campaign potential that opens up when we master what we can control. Enter: inputs. Acknowledging the pivotal role of inputs, especially a high-quality data feed, is the first step to optimizing your PPC campaigns, be it on Standard Shopping or Performance Max.
The transition from the old Universal Google Analytics (UA) to Google Analytics 4 (GA4) has been less than ideal. Trying to understand the new GA4 platform is similar to trying to learn a new language. Lucky for you, Revel is here to help you find and recreate your favorite reports from UA into your new GA4 property.
Welcome to this year’s edition of our Holiday deck! This is an annual tradition that has become a rhythm that summer is at its end and we’re moving into fall and the ever-busy Q4 season! We endeavor to gather the best of what to expect for the upcoming Q4 shopping season, some predictions, some hard facts, in bite-sized shares so it’s easy to digest - like your favorite holiday cookie.
Influencer marketing has become increasingly popular in recent years as more and more consumers are utilizing social media to discover new products and services. It’s an effective strategy for brands to reach their target audience in an authentic and engaging manner, as influencers provide a personal touch that traditional advertisements may lack. The content is displayed in a variety of forms, including social media posts, blog posts, videos, or product reviews. The intent is to leverage the influencer's reach and impact to increase brand awareness, drive traffic to the brand's website, and ultimately boost sales. With the recent rise in social media platforms such as Tiktok, influencer marketing has become a primary advertising focus for many brands. In the past year, 81% of consumers reported that social media posts from influencers, friends, or family members drove interest in an item or service.
As SEOs, we’re constantly trying to stay on top of the latest trends, algorithm updates, strategies, and tools that will help get us in front of our audience. It’s a moving target, constantly evolving, and always vulnerable to disruption. Like it or not… disruption has arrived in the form of AI. ChatGPT, Bing’s new search experience, and Google Bard are quickly becoming an integral part of how people engage with the web.
