People spend *a lot* of time on TikTok - and not just Gen Z. In a forecast of time spent on social media platforms, TikTok users aged 25 - 54 spend over 45 minutes per day on the app. This is much more time spent on any other social media platform.
The Case for Responsive Display Ads
Why You Should Use the New Broad Match
If you’re like me, you see the words “broad match” and shiver from flashbacks of running Search Query Reports and seeing you've spent large portions of your budget on irrelevant queries. But please try to put that out of your mind and stay open to what we at Revel Interactive are calling the “new broad match”.
Short-Form Video and TikTok Campaigns: A Starter Guide
Today, video marketing is one of the most successful and engaging strategies for businesses to connect with their consumers. Video content stands out and can help brands gain awareness, aid in search optimization, and help make your brand feel more personal compared to other forms of advertising. And now, with TikTok, Instagram and Facebook Reels, and YouTube Shorts gaining in popularity, it is clear that short-form video is gaining more traction with consumers. It makes sense as the human attention span continues to decrease by 88% every year, from 12 seconds in 2000 to eight seconds today.
Basic SEO Optimizations for Your Ecommerce Site
As daunting as it can be to tackle, search engine optimization (SEO) is a crucial part of running a successful ecommerce business. Making sure you have the basics in order from your site’s inception will set you up for success in the long run. Below is an overview of SEO fundamentals and easy wins that will help you optimize your site.
Email Marketing Reporting: 2023 In/Out List
Google Analytics 4: Ready or Not, Here It Comes
The Affiliate Marketing + SEO Combo Punch
The Best Google Ads Extensions for Ecommerce Businesses
Revel Interactive has worked with dozens of ecommerce businesses over our 11+ years of service. More often than not, Google Ads is an essential part of any paid media mix, especially when it comes to ecommerce businesses. Google Ads has the ability to reach users that are actively shopping for products like yours, and has advanced bidding strategies to help your ads show to users likely to purchase. While anyone can set up a Google Ads campaign, it takes years of experience to know which settings will make or break your business.