May 31, 2023

Display

Lindsay Tarnowski

As marketers, we like to think we know what’s best for our clients and the campaigns we set up for them (job security, right?), but sometimes, leaning on the algorithm is the best road to take.

Analytics

Michele Keating

April 29, 2024

Analytics

A Cookieless Future

Michele Keating

April 29, 2024

Analytics

As we head into a cookieless future, it’s important to understand how to best prepare for this change.

Ashley Simpson

March 5, 2024

Analytics

The Impact of Cookie Consent on Affiliate Programs

Ashley Simpson

March 5, 2024

Analytics

The Impact of Cookie Consent on Affiliate Programs

Cookie Consent Banners, which caused a big splash in Europe with GDPR in 2018, are now furrowing brows in the U.S. Eleven states now have privacy legislation, a doubling since last year, which all vary in requirements, making it tricky for advertisers to navigate.

Amanda Moorhead

December 4, 2023

Analytics

How To Recreate Your Favorite UA Reports In GA4

Amanda Moorhead

December 4, 2023

Analytics

How To Recreate Your Favorite UA Reports In GA4

The transition from the old Universal Google Analytics (UA) to Google Analytics 4 (GA4) has been less than ideal. Trying to understand the new GA4 platform is similar to trying to learn a new language. Lucky for you, Revel is here to help you find and recreate your favorite reports from UA into your new GA4 property.

Michele Keating & Abigail Peterson

February 20, 2023

Analytics

Google Analytics 4: Ready or Not, Here It Comes

Michele Keating & Abigail Peterson

February 20, 2023

Analytics

Are you ready to set your business up for Google Analytics 4 (GA4) reporting success? Here are a few key changes and features to keep in mind when creating your GA4 profile.