Q4 is when revenue goals and ROAS are put under a microscope. Some e-commerce brands have seen as much as 70% of their revenue driven during Q4, making success during the season crucial for their bottom line. In affiliate marketing, the early bird gets the worm. Many publishers have booked their most popular opportunities by the first week of October.
However, if you have fallen behind in your affiliate planning in Q4, we have a handful of tried and true strategies we’ve deployed with strong results.
Pull a report of your top revenue-driving publishers last Q4. After evaluating revenue contribution and ROAS efficiency, reach out to your top performers to see if they have remaining inventory or any commission-based opportunities. You may be able to secure a last-minute discount on unclaimed placements.
Offer bonus commissions to content publishers based on your goals. For example, you could offer x% or $x bonus for orders from new shoppers, orders over a specific spend threshold, etc. When paired with a compelling offer and the right audience, this approach offers publishers a strong incentive to feature your brand.
Implement dynamic commissions to help move products - for example, offering higher commissions for specific SKUs. You could focus on sale products that you need cleared, or best sellers that you would like to raise awareness of.
Photo: ©pixabay