Pinterest is a beacon of opportunity for businesses seeking to expand their horizons this year. In Q4 2023 the Platform saw a “12% surge in revenue to $981 million and an 11% year-on-year increase in global monthly active users reaching an all-time high of 498 million,” which positions Pinterest as a compelling investment option for media diversification in 2024.
Today, video marketing is one of the most successful and engaging strategies for businesses to connect with their consumers. Video content stands out and can help brands gain awareness, aid in search optimization, and help make your brand feel more personal compared to other forms of advertising. And now, with TikTok, Instagram and Facebook Reels, and YouTube Shorts gaining in popularity, it is clear that short-form video is gaining more traction with consumers. It makes sense as the human attention span continues to decrease by 88% every year, from 12 seconds in 2000 to eight seconds today.
