In the ever-evolving landscape of paid media, change and the constant shift toward automation can be daunting. We at Revel like to reframe this from a “loss of control” to the campaign potential that opens up when we master what we can control. Enter: inputs. Acknowledging the pivotal role of inputs, especially a high-quality data feed, is the first step to optimizing your PPC campaigns, be it on Standard Shopping or Performance Max.
The transition from the old Universal Google Analytics (UA) to Google Analytics 4 (GA4) has been less than ideal. Trying to understand the new GA4 platform is similar to trying to learn a new language. Lucky for you, Revel is here to help you find and recreate your favorite reports from UA into your new GA4 property.
Welcome to this year’s edition of our Holiday deck! This is an annual tradition that has become a rhythm that summer is at its end and we’re moving into fall and the ever-busy Q4 season! We endeavor to gather the best of what to expect for the upcoming Q4 shopping season, some predictions, some hard facts, in bite-sized shares so it’s easy to digest - like your favorite holiday cookie.
Influencer marketing has become increasingly popular in recent years as more and more consumers are utilizing social media to discover new products and services. It’s an effective strategy for brands to reach their target audience in an authentic and engaging manner, as influencers provide a personal touch that traditional advertisements may lack. The content is displayed in a variety of forms, including social media posts, blog posts, videos, or product reviews. The intent is to leverage the influencer's reach and impact to increase brand awareness, drive traffic to the brand's website, and ultimately boost sales. With the recent rise in social media platforms such as Tiktok, influencer marketing has become a primary advertising focus for many brands. In the past year, 81% of consumers reported that social media posts from influencers, friends, or family members drove interest in an item or service.
As SEOs, we’re constantly trying to stay on top of the latest trends, algorithm updates, strategies, and tools that will help get us in front of our audience. It’s a moving target, constantly evolving, and always vulnerable to disruption. Like it or not… disruption has arrived in the form of AI. ChatGPT, Bing’s new search experience, and Google Bard are quickly becoming an integral part of how people engage with the web.
If you’re like me, you see the words “broad match” and shiver from flashbacks of running Search Query Reports and seeing you've spent large portions of your budget on irrelevant queries. But please try to put that out of your mind and stay open to what we at Revel Interactive are calling the “new broad match”.
Today, video marketing is one of the most successful and engaging strategies for businesses to connect with their consumers. Video content stands out and can help brands gain awareness, aid in search optimization, and help make your brand feel more personal compared to other forms of advertising. And now, with TikTok, Instagram and Facebook Reels, and YouTube Shorts gaining in popularity, it is clear that short-form video is gaining more traction with consumers. It makes sense as the human attention span continues to decrease by 88% every year, from 12 seconds in 2000 to eight seconds today.
As daunting as it can be to tackle, search engine optimization (SEO) is a crucial part of running a successful ecommerce business. Making sure you have the basics in order from your site’s inception will set you up for success in the long run. Below is an overview of SEO fundamentals and easy wins that will help you optimize your site.
