Brands that run affiliate marketing programs often ask us, "How can we get our links organically featured in well-known publications?" Paying to have a brand featured in a newsletter or article can be costly for dollar-conscious brands, which makes organic features a top priority.
This is where affiliate marketing and search engine optimization (SEO) work together. The goal is to start by offering smaller publications and creators commissions that are higher than your competitors, and, if you are able, bonuses for hitting conversion or traffic benchmarks. With time, the search engine results for your brand will begin to fill up with more content. You will need this to entice bigger publishers to take a chance on featuring your products.
As the content rolls in, make sure that you check in on the quality of the traffic driven to your site by evaluating the bounce rate and conversion rate. Once your brand has eight or more recent solid-quality features, we recommend increasing your commissions for bigger publishers and reaching out to them. You should tell them what product or service your brand offers, where you have been featured, your demographic and your affiliate channel’s average order value or conversion rate. Offering a bonus payout for events like orders from new shoppers can also help sweeten the pot.
If you would like to learn more about how the Revel team can help you implement creative strategies to grow content partnerships, please reach out!
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