As AI advances exponentially, expect to see drastic changes in Google’s generative AI models in the coming years. Google’s recent integration of Gemini Imagen 2 into Google Ads emphasizes the importance of leveraging generative AI capabilities, expanding image display options and embracing generated content.
We are thrilled to announce that Revel Interactive has been named to Inc.’s annual Best Workplaces list. Prominently featured on Inc.com, this recognition highlights our dedication to creating an outstanding workplace and a vibrant company culture, which we’re especially proud of in our virtual environment.
When it comes to digital advertising, the two major players that come to mind are Microsoft Ads and Google Ads. Both platforms offer robust tools for businesses to reach their target audiences online, but deciding between them can be a daunting task. In this guide, we'll dive into the key differences between Microsoft Ads and Google Ads to help you determine which platform is better suited for your business goals.
Recently, we have witnessed a trend that signifies that Google might not necessarily always be the go-to search engine when an individual embarks on a purchase journey. Users are also treating social media platforms as search engines, oftentimes looking to historically non-traditional sites such as TikTok, Pinterest, and Instagram to gather the information they are seeking regarding a certain product or service.
There has never been a better opportunity to monetize your content as an affiliate marketer. Nearly 40% of affiliate revenue in the U.S. is earned through blogs & content and the opportunities are increasing every year. Let's dive into some proven content strategies that work wonders for affiliate marketing, from informative product reviews to engaging listicles.
With changes coming across all advertising channels, email is no exception. In February 2024, Google and Yahoo had placed certain requirements that advertisers should be aware of for strategy going forward. Need help getting started? Reach out to your Revel account team to identify any areas of non-compliance within your email advertising program.
Pinterest is a beacon of opportunity for businesses seeking to expand their horizons this year. In Q4 2023 the Platform saw a “12% surge in revenue to $981 million and an 11% year-on-year increase in global monthly active users reaching an all-time high of 498 million,” which positions Pinterest as a compelling investment option for media diversification in 2024.
