As marketers, we like to think we know what’s best for our clients and the campaigns we set up for them (job security, right?), but sometimes, leaning on the algorithm is the best road to take.
With Google Marketing Live on Tuesday, May 21, 2024 there were a whole host of announcements that digital marketing advertisers should be aware of. These days the word on everyone’s lips is AI, and Google Marketing Live was no different.
