Revel Interactive has worked with dozens of ecommerce businesses over our 11+ years of service. More often than not, Google Ads is an essential part of any paid media mix, especially when it comes to ecommerce businesses. Google Ads has the ability to reach users that are actively shopping for products like yours, and has advanced bidding strategies to help your ads show to users likely to purchase. While anyone can set up a Google Ads campaign, it takes years of experience to know which settings will make or break your business.