The Best AI Productivity Tools for Digital Marketers

Join the AI bandwagon with these interesting and timesaving tools

Whether you’re using some of these AI tools on a daily basis or you have never even heard of most of them, artificial intelligence has become a topic you can no longer ignore. Although AI can be scary, major digital marketing players like Google and Meta both continue to urge there is nothing to fear. If marketers can embrace the change, it can make our lives easier. These are some of the best tools to check out whether you’re trying to streamline your daily tasks or some that might just spark your interest, because AI is only ever evolving.  

Chatbots

One of the most recognized AI tools is Chatbots, which brought AI to mainstream. ChatGPT, one of the first Chatbots was announced on November, 20th, 2022. If you are new to any AI tools, starting with a chatbot is probably your best way to get a sense of what AI is all about. ChatGPT can be used to write marketing copy, help refine and craft emails or get answers to your questions. Claude 2 is another great tool and is Anthropic’s version. It can remember up to 150,000 words in each conversation. 

Copy Creation

Writer’s block no more with AI apps you can use for content creation, whether it be to help continue a draft to your first novel or pump out new blogs each week like this one tools like Jasper can help you co-write. You can start with templates, and connect to the internet for research and sources directly in the app. Another option is Copy.ai, although slower paced, it is better suited for tasks such as copywriting which still require some ideation from the writer

Text Enhancement

Grammarly, not only makes sure you never spell another word wrong again, it helps you synthesize your text and get across the certain sentiment you’re trying to convey. The software gives you personalized suggestions based on what you’re writing and who you want to read it. Wordtune is another great option if you are looking at suggestions for phrasing your text a little differently, easily browse synonyms, ask to rewrite entire sentences, and adapt the suggestions into a final draft.

Image Generation

DALL-E 3 was announced on October 19, 2023 and is OpenAI’s text to image software. Unlike its predecessors users do not need to learn prompt engineering to create stunning images based on translated ideas. Midjourney is another option if you are looking to generate images from text, join the beta and start having fun making the AI images of your dreams.

Video Generation

The most recent announcement of Sora on February 15th, 2024 showed the world how advanced this text to video software has come in just a short 18 months. It even had Tyler Perry put a hold on his $800 million studio expansion in Atlanta. Although the software is not yet available to the public, OpenAI has provided people users a look into what is on the horizon. According to Sora, in addition to being able to generate a video solely from text instructions, the model is able to take an existing still image and generate a video from it, animating the image’s contents with accuracy and attention to small detail.  

Embracing the evolution of Artificial Intelligence although it still may be scary, should now be a little less scary as you have learned ways it can be used in your daily life. Now go and explore the world of AI with an open mind and you just might be able to add one of these tools to make your daily life easier not in your work life, but in your personal life as well. 


Photo: ©prathan chorruangsak