Welcome to the second installment of Revel's strategic feed series. In this segment we delve into custom labels. We’ll unveil their potential to surface strategic insights that inform impactful and tailored digital marketing campaigns.
Optimizing A Google Merchant Feed: A Strategic Roadmap for Success
In the ever-evolving landscape of paid media, change and the constant shift toward automation can be daunting. We at Revel like to reframe this from a “loss of control” to the campaign potential that opens up when we master what we can control. Enter: inputs. Acknowledging the pivotal role of inputs, especially a high-quality data feed, is the first step to optimizing your PPC campaigns, be it on Standard Shopping or Performance Max.
Performance Max for the Holidays
Why You Should Use the New Broad Match
If you’re like me, you see the words “broad match” and shiver from flashbacks of running Search Query Reports and seeing you've spent large portions of your budget on irrelevant queries. But please try to put that out of your mind and stay open to what we at Revel Interactive are calling the “new broad match”.
The Best Google Ads Extensions for Ecommerce Businesses
Revel Interactive has worked with dozens of ecommerce businesses over our 11+ years of service. More often than not, Google Ads is an essential part of any paid media mix, especially when it comes to ecommerce businesses. Google Ads has the ability to reach users that are actively shopping for products like yours, and has advanced bidding strategies to help your ads show to users likely to purchase. While anyone can set up a Google Ads campaign, it takes years of experience to know which settings will make or break your business.