As marketers, we like to think we know what’s best for our clients and the campaigns we set up for them (job security, right?), but sometimes, leaning on the algorithm is the best road to take.
If you’ve been interested to try out CTV but are hesitant to start with larger investment platforms, CTV is now available to run as an option with any YouTube video campaign within the Google Ads platform.
As marketers, we like to think we know what’s best for our clients and the campaigns we set up for them (job security, right?), but sometimes, leaning on the algorithm is the best road to take.