Recently, we have witnessed a trend that signifies that Google might not necessarily always be the go-to search engine when an individual embarks on a purchase journey. Users are also treating social media platforms as search engines, oftentimes looking to historically non-traditional sites such as TikTok, Pinterest, and Instagram to gather the information they are seeking regarding a certain product or service.
As SEOs, we’re constantly trying to stay on top of the latest trends, algorithm updates, strategies, and tools that will help get us in front of our audience. It’s a moving target, constantly evolving, and always vulnerable to disruption. Like it or not… disruption has arrived in the form of AI. ChatGPT, Bing’s new search experience, and Google Bard are quickly becoming an integral part of how people engage with the web.
As daunting as it can be to tackle, search engine optimization (SEO) is a crucial part of running a successful ecommerce business. Making sure you have the basics in order from your site’s inception will set you up for success in the long run. Below is an overview of SEO fundamentals and easy wins that will help you optimize your site.
