CASE STUDY | DIGITAL MARKETING
Sam Edelman partnered with Revel to create their digital marketing program from the ground up and to provide ongoing program management to achieve incremental site revenue growth - particularly in Q4.
THE CHALLENGE
As Sam Edelman's partner, Revel needed to craft the strategy for each digital marketing channel and identify necessary site improvements required for a successful e-commerce site launch, as well as to ensure program expansion beyond the initial launch.
Additionally, there was a focus on continued program growth and improving efficiency to record the best Q4 performance to date while maintaining elevated brand identity despite a highly competitive and promotional wholesale landscape.
REVEL GAME PLAN
Build and launch PPC, remarketing, paid social, display, and affiliate programs in tandem with executing search engine optimization tactics on site.
Constantly optimize and test new campaign offerings, creative, and copy to stay relevant in a fast-paced, easily stale digital environment.
Maintain weekly communication with channel partners and site administrators to improve brand identity, ultimately increasing sales and awareness.
THE RESULTS
29%
Increase In Q4 Visits YoY
85%
Increase In Q4 Order Volume YoY
72%
Increase In Q4 Revenue YoY
42%
Increase In Q4 ROI YoY
Revel’s Values
Partnership with our Clients. Humor in the Everyday. Respect & Openness. Curiosity of the New. Insight in Data. Courage. Carpe Diem.